Moschino is an Italian luxury fashion house that was founded in 1983 by Franco Moschino. The brand is known for its playful and colorful designs that often feature whimsical prints and bold statements. Moschino's collections are varied and include men's and women's clothing, accessories, and fragrances.

The brand's founder, Franco Moschino, was born in 1950 in Abbiategrasso, a small town near Milan. He studied at the Accademia delle Belle Arti in Milan and began his fashion career working for various Italian fashion houses, including Versace and Cadette. In 1983, he founded his own brand, Moschino, and quickly gained recognition for his unique and irreverent approach to fashion design.

Moschino's early collections were characterized by their use of bright colors, playful prints, and humorous slogans. The brand's first fragrance, "Cheap and Chic," was launched in 1988 and became an instant hit. Moschino's collections continued to evolve and expand, and in 1994, the brand was acquired by the Aeffe Group, which also owns other luxury fashion houses such as Alberta Ferretti and Pollini.

In 2013, Moschino's creative director, Rossella Jardini, announced her departure from the brand and was replaced by Scottish designer, Jeremy Scott. Scott's bold and daring designs have continued to push the boundaries of fashion and have been met with both praise and criticism. In 2017, Moschino launched its first menswear collection and opened its first flagship store in London.

Today, Moschino is a globally recognized luxury fashion brand that is known for its playful and unique designs. The brand continues to push the envelope in the fashion world and remains a favorite among celebrities and fashion enthusiasts alike.

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